95% Of Disappointed Consumers Will Go Back To A Business If A Business Deals With Problems Rapidly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the huge impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to pay attention to clients' suggestions online.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Most Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall score.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a 3rd of consumers say written reviews are the only function that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

US Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

89% Of Consumers Read A Companies Replies To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal