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88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics indicate a business's reputation does not affect just the customers. Prospective team members likewise take a look at scores and read reviews.
Source: Deloitte
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your customers builds their trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
77% Of Users Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a tremendous 19 percent of customers always trust online reviews and never a buy without reading reviews first.
Source: Statista
Many Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating really helps your overall score.
According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
70% Of Customers Prefer To Discover A Business Via Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
72% Of Clients Will Not Take Action Before They Read Some Reviews
No matter how alluring your marketing is, you still require consumer reviews. There is no way around it. Customers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista