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98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Typically, 142 million consumers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Given that the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Customers Review A Companies Reactions To Reviews
Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
More Than Half Of People Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
83 Percent Of Clients Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on clients' recommendations online.
Source: Statuslabs
If A Business Manages To Resolve Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Business
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a medical professional or an attorney.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz