Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the huge majority of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Read A Companies Replies To Reviews

Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Become 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Service

This stat is among lots of that illustrate the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a best five star rating.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

89% Of Individuals Like To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their mobile devices.

Source: Statista