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Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.
Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers need to choose a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Wish To Acquire A Product Or A Service And Wish To Get The Truth About Business Services And Products.
Review websites are locations that customers go to get the truth about a business, service or product . Due to the fact that they have currently formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews go on without a response. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone