Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social reviews stats, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews stay without a reply. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation doesn't impact just the clients. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

83% Of All Young People Were Invited To Post A Review Recently

Of those asked, 80% of consumers did give a review. Overall, businesses have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers