70% Of Consumers Choose To Discover A Business Via Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of Buyers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of possible consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Reviews Posted On Twitter Can Increase Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of businesses have exceptional and good rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

USA Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Because the huge majority of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

77% Of Consumers Would Likely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium