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72% Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still require client reviews. There is no way around it. Clients are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
USA Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two thirds of companies have exceptional and awesome ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
89% Of Consumers Read A Companies Replies To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone