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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Because the huge bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as guidance from loved ones.
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.
Young people (age 18-35) are even more likely to work with an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal