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Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
If A Business Makes An Effort To Resolve Problems Quickly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business
Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and ranking data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews
Communicating with your clients develops trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.
As you might expect, customers who feel this way are going to invest more money with a company.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Typically, 142 million consumers go to Yelp monthly. If you have not declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
83% Of All Young Shoppers Were Asked To Leave A Review Recently
Of those invited, 80% of customers did leave a review. Overall, companies have actually asked 66% of all customers to leave a review on their business.
Source: Brightlocal
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, buying choices are made quickly.
Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Represents 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Clients Choose To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile web browser, most people choose to read reviews on their smart phones.
Source: Statista