Over Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'very influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

If A Company Handles Problems Quickly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

The Majority Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall score.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 businesses have great and exceptional scores. Only 5% of businesses have a score below three stars.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs