If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

83% Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need client reviews. There's no other way around it. Customers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review statistics, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews first.

Source: Statista

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Reviews Shared On Twitter Can Improve Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews go on without a reply. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

American Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as guidance from loved ones.

Source: Brightlocal