49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as advice from loved ones.

Source: Brightlocal

83% Of All Young Customers Were Asked To Post A Review Recently

Of those invited, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

89% Of Customers Browse A Companies Reactions To Reviews

Not only do many consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably usually succeed, review websites help make certain of that.

Source: Statuslabs

If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Company

Consumers don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a physician.

Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of companies have excellent and exceptional ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the vast bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still need client reviews. There is no way around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone