89% Of Consumers Browse A Businesses Responses To Reviews

Not only do a lot of consumers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

People Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If A Business Handles Issues Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company

Consumers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to consumer review statistics, a massive 19% of customers always trust online reviews and never a buy without checking out reviews first.

Source: Statista

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Given that the vast bulk of consumers check out reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service

This stat is one of many that show the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for businesses with a perfect five star score.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically two thirds of companies have exceptional and awesome ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal