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Online Item Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
Google Accounts For 57.5% Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews stay without a reply. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Keeping in touch with your customers builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when clients have to pick a solution provider.
Source: DemandGenReport
A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score actually helps your overall score.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
If They Were Asked, 77% Of Consumers Would Leave A Review
More than a 35% would submit a review to educate others about their customer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their choice making process.
Source: Podium