The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably typically flourish, review sites help make sure of that.

Source: Statuslabs

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Normally, 142 million consumers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz