Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Service

This stat is one of many that illustrate the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for businesses with a best five star score.

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

USA Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still require client reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

The Typical Review Length Has Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

Clients Might Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a business's reputation does not affect just the clients. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo