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54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
83% Of All Younger Buyers Were Invited To Leave A Review Recently
Of those asked, 80% of clients did submit a review. In general, businesses have asked 66% of all clients to give a review on their business.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they understand the massive impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Google Accounts For 57.5 Percent Of All Reviews Around The World
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Item Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social reviews data, Facebook affects over half of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.
According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to pay attention to clients' recommendations online.
Source: Statuslabs
Just 6% Of Customers Don't Rely On Consumer Reviews At All
According to client review data, a tremendous 19 percent of consumers always trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online scores stats, we found out that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal