Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There is no way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores stats, we discovered that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would post a review to notify others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp every month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers