Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Only 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to customer review statistics, a tremendous 19 percent of customers always trust online reviews and never a purchase without reading reviews initially.

Source: Statista

72% Of Clients Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need client reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

The Average Review Length Has Become 65% Much Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Published On Twitter Can Help Boost Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When clients have to pick a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings stats, we learnt that a company requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now understand why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this statistic. The better other users describe your product and services, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo