54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats reveal that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

89% Of Customers Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, folks choose to read reviews on their phones.

Source: Statista

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Customers Might Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The better other users describe your product and services, the more money you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is among many that show the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your customers delighted is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for businesses with a best five star ranking.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the huge bulk of customers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of companies have great and outstanding scores. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation does not affect just the customers. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When customers need to pick a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

83% Of All Younger People Were Asked To Submit A Review Recently

Of those asked, 80% of clients did leave a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal