77% Of Users Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a massive 19 percent of consumers always rely on online reviews and never ever a purchase without reading reviews first.

Source: Statista

US Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.

Young people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients honorably typically flourish, review sites help ensure of that.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly select a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

70% Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There is no way around it. Clients are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

95% Of Unhappy Clients Will Go Back To A Business If A Company Manages To Solve Problems Quickly And Effectively

Customers do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra