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95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'very often'.
Source: Trust You
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as advice from family and friends.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads select to pay attention to customers' recommendations online.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews go on without a reply. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable effect on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and score stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
89% Of Customers Review A Businesses Reactions To Reviews
Not only do most individuals read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal