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91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still require customer reviews. There's no way around it. Clients are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Over Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.
Source: RevLocal
People Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a site can just go so far.
Source: Review Trackers
Online Product Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website
Usually, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
70 Percent Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have excellent and great rankings. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal