73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential customers are looking for. Practically a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the same weight as recommendations from friends and family.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to select a service provider.

Source: DemandGenReport

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

The Majority Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine