Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your product or service, the more money you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat clients honorably normally succeed, review sites help make certain of that.

Source: Statuslabs

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a company requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Communicating with your customers establishes trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

83% Of All Younger People Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all customers to leave a review on their company.

Source: Brightlocal