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Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 companies have excellent and awesome rankings. Just 5% of businesses have a score below three stars.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of possible customers won't even consider working with a business they can't find opinions about.
Source: Statuslabs
Just 6% Of Consumers Do Not Rely On Client Reviews At All
According to client review stats, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
89% Of Customers Review A Businesses Responses To Reviews
Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company
This stat is among many that illustrate the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more important than ever.
57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for services with a perfect five star ranking.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
If A Company Manages To Solve Issues Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Company
Consumers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are much more inclined to work with an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
US Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Most Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower ranking really helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center