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70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read many more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company
This stat is among numerous that show the value of online ratings. Now that news of consumer fulfillment travels this quick, keeping your consumers pleased is more vital than ever.
57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for organizations with a perfect five star ranking.
Source: Brightlocal
89% Of Consumers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
70 Percent Of Consumers Choose To Discover A Business By Means Of Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating data show individuals value the opinion of peers more than any other content.
Source: Collective Bias