The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

If A Business Handles Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Clients do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a clear view of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Company

This stat is one of many that illustrate the significance of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients happy is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with an ideal five star rating.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores data, we learnt that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

83% Of All Younger People Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and awesome scores. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal