Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Keeping in touch with your consumers creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

70 Percent Of Customers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews typically carry the same weight as recommendations from loved ones.

Source: Brightlocal

83% Of Clients Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

If A Business Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Customers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Generally, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service

This stat is among many that illustrate the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for businesses with a best five star rating.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone