Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly typically prosper, review sites help make certain of that.

Source: Statuslabs

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as advice from family and friends.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of client reviews go on without a reply. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers have to choose a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs