Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Visit Review Websites.

Review websites are places that people go to get the facts about a item, service or business . Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our purchasing decisions.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

77% Of Customers Would Definitely Submit A Review If They Were Asked

More than a 35% would leave a review to educate others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics show the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

89% Of Buyers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, people choose to read reviews on their phones.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the massive impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista