15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an indisputable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your consumers builds their trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are even more likely to work with an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

77% Of Consumers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would post a review to advise others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a reply. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to take note of consumers' recommendations online.

Source: Statuslabs

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal