Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics show a business's reputation does not impact simply the clients. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the vast bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

89% Of Customers Read A Companies Responses To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Clients Might Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users explain your product and services, the more cash you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

Over Half Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Corresponding with your consumers creates trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs