98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers go to Yelp monthly. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

95% Of Unhappy Consumers Will Return To A Business If A Company Deals With Problems Quickly And Efficiently

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat customers well normally flourish, review websites help make certain of that.

Source: Statuslabs

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

15% Of Users Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of possible consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

US Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.

Source: Statista

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs