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If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Considering that the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews go on without a reply. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
89% Of Individuals Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, clients prefer to read reviews on their mobile phones.
Source: Statista
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online ratings data, we discovered that a business requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal