54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. Overall, companies have asked 66% of all clients to post a review on their company.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

89% Of Customers Read A Businesses Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and great rankings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as guidance from family and friends.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a best five star ranking.

Source: Brightlocal