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15 Percent Of Clients Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of prospective clients won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Over Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
89% Of Customers Choose To Read Reviews Using Their Cell Phones
Be it through an app or a mobile internet browser, consumers prefer to read reviews on their phones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
83% Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads select to pay attention to customers' recommendations online.
Source: Statuslabs
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are looking for. Practically a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
89% Of Customers Review A Businesses Reactions To Reviews
Not only do most shoppers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a company's reputation doesn't impact just the customers. Potential team members also look at scores and read reviews.
Source: Deloitte
American Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista