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Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
Only 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to client review stats, a tremendous 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the huge majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews normally carry the same weight as guidance from loved ones.
Source: Brightlocal
60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone