Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall score.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a business's reputation does not impact simply the clients. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Nearly a third of consumers say written reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a tremendous 19% of consumers constantly trust online reviews and never a purchase without reading reviews initially.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Return To A Company

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Clients Could Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers