Reviews Published On Twitter Can Improve Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers well usually flourish, review websites help make sure of that.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

70 Percent Of Customers Prefer To Learn About A Business By Means Of Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews go on without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Practically a third of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

82 Percent Of Consumers Check Out Review Websites Because They Wish To Buy A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.

Users come because they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

89% Of Customers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, most people choose to read reviews on their mobile devices.

Source: Statista

Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among many that illustrate the value of online scores. Now that news of customer satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with a perfect five star score.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz