Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There is no other way around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as advice from family and friends.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something like responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential customers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

Customers Might Spend 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

77% Of Customers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the vast bulk of consumers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal