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Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
89% Of Buyers Choose To Read Reviews Using Their Smart Devices
Be it through an app or a mobile internet browser, people prefer to read reviews on their smart phones.
Source: Statista
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your customers establishes trust. Even something like responding to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
When consumers have to pick a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
83% Of All Younger People Were Asked To Post A Review Recently
Of those asked, 80% of clients did give a review. In general, companies have actually asked 66% of all consumers to post a review on their business.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as guidance from friends and family.
Source: Brightlocal
89% Of Clients Browse A Companies Feedback To Reviews
Not only do most customers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal