Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp on a monthly basis. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

If A Company Manages To Resolve Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company

Consumers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

70 Percent Of Consumers Prefer To Discover A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and great ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Shared On Twitter Can Help Grow Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal