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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Reviews Shared On Twitter Can Improve Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
89% Of Customers Read A Businesses Responses To Reviews
Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Only 6% Of Customers Do Not Trust Consumer Reviews At All
According to customer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista
Over Half Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you provide them a good experience.
Source: Brightlocal
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Usually, 142 million customers go to Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects over half of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the same weight as advice from friends and family.
Source: Brightlocal
The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center