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Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and score statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
83% Of All Younger Clients Were Asked To Leave A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
83% Of Clients Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on consumers' recommendations online.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If They Were Asked, 77% Of Consumers Would Most Likely Leave A Review
More than a 35% would leave a review to advise others about their customer encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other individuals with their choice making process.
Source: Podium
86% Of Customers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select an attorney or a physician.
Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics show the general appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to select a solution provider.
Source: DemandGenReport
89% Of Clients Want To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, individuals prefer to read reviews on their smart phones.
Source: Statista