Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads select to pay attention to customers' suggestions online.

Source: Statuslabs

Clients Could Spend 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they understand the huge effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Represents 57.5% Of All Reviews Across The World

Google remains in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270%

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact use them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs