When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

89% Of Shoppers Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as suggestions from family and friends.

Source: Brightlocal

Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a whopping 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation does not impact simply the customers. Potential team members likewise look at scores and read reviews.

Source: Deloitte

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers well typically prosper, review websites help make sure of that.

Source: Statuslabs

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the large bulk of customers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do a lot of shoppers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone