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The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase probability for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
The Majority Of Clients Aged 25-34 Submitted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
89% Of Buyers Want To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, people today choose to read reviews on their mobile phones.
Source: Statista
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.
Although we now know why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
Reviews Published On Twitter Can Help Boost Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential customers are searching for. Nearly a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
83% Of All Younger Clients Were Asked To Give A Review Recently
Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
30% Of Customers Feel Positive About A Company Which Answers Online Reviews
Staying connected with your clients establishes trust. Even something as basic as responding to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are going to spend more money with a business.
Source: Statuslabs
If They Were Asked, 77% Of Consumers Would Most Likely Post A Review
More than a 35% would submit a review to notify others about their client encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is among many that illustrate the value of online scores. Now that news of customer fulfillment travels this quick, keeping your customers pleased is more crucial than ever.
57% of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked just for businesses with a perfect five star rating.
Source: Brightlocal