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70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics show the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Many Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews remain without a reaction. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
Over Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center